What do you AVOID doing?
Entrepreneurs are good at doing hard things...but not always doing the things that matter.
For example, it's no problem for a founder to work a 13-hour day in their business. Most people woudl say that's "hard" - but owners do it all the time.
It's no problem to get up early and work on our business - I'm writing this at 4:55am. That's 'hard' for most people, and the norm for many of us.
But these are the "easy-hard" things. They beat up our body, make us tired, and cost us time with family and friends. Sometimes they cost us money. But they rarely grow our business.
What grows our business is the "HARD-hard" stuff: taking coffee to a neighbor. Recording a video for YouTube. Calling our leads. Writing a blog post. Publishing on social media. Evaluating our staff. Asking for referrals.
I call these "HARD-hard" things, because the obstacle - in every case - is ourselves.
Work a longer day? You got it. Sacrifice time with our kids to return a client's phone call? Yep. Unload the delivery van ourselves instead of delegating it? Daily.
Pick up the phone and call someone who just sent you an angry email? Hell no.
Here's a challenge for you: